Besides being an on-stage performer, J C Sum is also a prolific writer, illusion designer and creator of custom magic as well as theatrical props.

J C Sum books are critically acclaimed and one of his most important works is "The Showbiz Master Plan: A Blueprint to Building a Live Entertainment Career".

J C's work affords him a unique perspective from both sides of the creative business; both as a creative professional for hire as well as a client to creatives of all types.

His extensive experience in entertainment marketing also offers a different fish-eye view on how a creative of any type should be marketed.

All of J C's products are available through his online store 


J C  has authored more than a dozen books covering technical illusion design, theatre stage craft as well as business & marketing for entertainers. 

J C offers one of the most detailed and comprehensive illusion building plans for stage magicians and illusionists.

J C has produced a number of videos covering magic & illusion production including the internationally best-selling "Behind the Illusions" video.

J C offers a select range of magic & illusion props for the international magic community. Several of his illusion designs are also licensed to illusion builders around the world.


J C is the inventor of the Pro Magic Kabuki Drop System which is a low-cost & lightweight manual Kabuki Drop system. 

This is a handmade custom-machined professional manual curtain drop system that packs small, is lightweight, highly flexible and 100% dependable.

Best of all, the system is very low-cost – a fraction of the price of electronic systems!

Available from 


J C is also the founder of a number of niche resource websites that provide extensive information on specific specialized subjects. is the world's largest online resource for illusionists. It is dedicated to elevating the art of Illusion and helping illusionists of all levels develop their illusion show. was created to be the world’s most comprehensive resource on Kabuki Drops for use in theatrical productions, plays, musicals, stage performances and corporate events.

Learn more about booking J C Sum for your next event or venue.