J C Sum is a multidisciplinary strategist operating at the intersection of business psychology, digital systems, and elite performance.
As the founder of the award-winning strategic marketing consultancy Evolve & Adapt, J C provides a holistic approach to organisational success that transcends traditional marketing.
His expertise lies in engineering comprehensive business growth, from high-level brand positioning and market entry to the sophisticated implementation of both offline and digital ecosystems.
A Strategist of Brand Growth
As a certified management consultant (TR 43:2015) recognised by Enterprise Singapore and an American Marketing Association Professional Certified Marketer (PCM®), J C is a practitioner who “walks the talk.”
He is the author of the definitive strategic work, “Evolve, Adapt or Collapse,” and is frequently sought after by major media outlets, including The Business Times, CNA938, and Money FM 89., for his insights into the digitally evolving commercial landscape.
“A strategy and digital marketing consultant that walks the talk”
~ CNA938
“Mr Sum speaks like a business guru”
~ Business Times
“a man who has more than two decades worth of experience in the digitally evolving world”
~ Money FM 89.3
The Content Architect: Engineering Digital Authority
As a Content Architect, J C Sum views media through the lens of structural authority. He does not simply create content; he builds digital ecosystems designed for search dominance and high-retention engagement.
His ability to translate niche expertise into global influence is demonstrated by his portfolio of Influencer & Content Ventures, which currently command a combined audience of almost 50,000 subscribers. These include:
Missed Again!: A specialist pool & billiards YouTube channel that serves as a live case study in rapid authority building. Within 7 months, the channel secured over 7,500 subscribers and global brand ambassadorships with industry leaders such as JFlowers Cues & Cases and Lizard Cue Case.
Urban Knife Guy: A dominant gear and lifestyle authority platform with over 37,000 subscribers, showcasing J C’s expertise in long-term community building and sponsor integration.
His capacity to design media content that commands attention is rooted in a storied first act. For 25 years, J C was one of Asia’s most prolific illusionists and illusion designers, performing in 34 countries and designing original illusions seen on global platforms like America’s Got Talent and Britain’s Got Talent.
This background in “creative engineering” allows him to craft narratives and brand identities that are not only visible but indelible.
The Engineering of Peak Performance
As a Performance Consultant, J C bridges the gap between technical mastery and strategic execution. His consulting framework is designed to deliver a measurable uplift in three critical areas of performance:
Marketing & Strategic Capability: Upskilling teams to move beyond tactical execution into high-level strategic growth and brand dominance.
Content & Authority Architecture: Mentoring brands and leaders on how to design content ecosystems that build structural authority and command audience attention.
Creativity & Mindset Optimisation: Applying “Out-of-the-Box” engineering to dismantle mental limitations and foster a culture of creative problem-solving in high-stakes environments.
This multidisciplinary approach has seen J C share his insights on global stages, including TEDx, the Think Global Conference, and the Singapore Business Federation.
Whether he is empowering a corporate business team or advising a high-performing individual, J C’s focus remains the same: the precision-tuning of human and organisational output.