J C Sum is a hybrid marketer, author and content creator with 20 years of international entertainment & event marketing and project management experience in the Asia Pacific, the Middle East and Europe.
J C is the founder of the award-winning strategy & digital marketing consultancy firm, Evolve & Adapt. He represents a new generation of hybrid marketers, knowledgeable and experienced in both traditional and digital marketing. His high variance in experience and skills enables him to bring fresh and imaginative ideas to an organization.
J C Sum’s consulting focus includes strategic marketing, positioning & branding, digital marketing strategy and digital marketing implementation such as inbound marketing and outbound marketing, SEO, content marketing, marketing funnels, PPC advertising and SEM.
J C is a certified management consultant (TR 43:2015) and an American Marketing Association Professional Certified Marketer (PCM®) in marketing management.
He is a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics, and holds a B.A. from National University of Singapore.
“A strategy and digital marketing consultant that walks the talk”
“Mr Sum speaks like a business guru”
~ Business Times
“a man who has more than two decades worth of experience in the digitally evolving world”
~ Money FM 89.3
J C Sum unconventionally began his professional career. He first established himself as a creative force on the world stage as an award-winning international illusionist (now retired), show producer and entertainment project director, working on creating content for live shows, television and online media.
His years spent around the world (34 countries on 4 continents) working with different marketing, PR and media production teams has given him an in-depth understanding and hands-on experience in branding and promotion for different markets and a wide variety of industries.
In the course of his illustrious career, he has been featured on The Straits Times, Business Times, Channel News Asia, Asia One, Today, The Edge, CNA938 and Money FM 89.3.
J C Sum’s most recent published work includes “Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World” that is available from Books Kinokuniya Singapore, Huggs-Epigram Coffee Bookshop and online at EvolveAdapt.com.
Speaking & Workshops
J C Sum is available for speaking engagements for business events, conferences and webinars.
He delivers dynamic, entertaining and insightful presentations that cover strategic marketing and digital marketing implementation for businesses navigating the digitally evolving world.
Example of topics that can be presented include:
- Strategy for Customer Acquisition in the Digital Economy
- Positioning and Branding in the Digital Age
- B2B Online Lead Generation
- Digital Marketing Strategy
- Search Engine Optimization
Past presentations include:
- Think Global Conference (2021)
- “Digital Marketing Strategy for SMEs” Webinar (2019 – 2021)
- “How to Rank on Page 1 of Google” Webinar (2019 – 2021)
- “How to Build a Digital Marketing Funnel” Webinar (2019 – 2021)
- Young Indians association in Kolkata, India (2015)
- Passion Unleashed (2013)
- TedXCQ (2012)
- TedXNTU (2011)
- CommunicaAsia (1998 – 2003