J C Sum is a hybrid marketer, author and content creator with 20 years of international entertainment & event marketing and project management experience in the Asia Pacific, the Middle East and Europe.
He is the founder of marketing consultancy firm, Evolve & Adapt, and represents a new generation of hybrid marketers, knowledgeable and experienced in both traditional and digital marketing. His high variance in experience and skills enables him to bring fresh and imaginative ideas to an organization.
J C is a certified management consultant (TR 43:2015) and an American Marketing Association Professional Certified Marketer (PCM®) in marketing management.
He is a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics, and holds a B.A. from National University of Singapore.
“A strategy and digital marketing consultant that walks the talk”
“Mr Sum speaks like a business guru”
~ Business Times
“a man who has more than two decades worth of experience in the digitally evolving world”
~ Money FM 89.3
J C Sum unconventionally began his professional career. He first established himself as a creative force on the world stage as an award-winning international illusionist (now retired), show producer and entertainment project director, working on creating content for live shows, television and online media.
His years spent around the world (34 countries on 4 continents) working with different marketing, PR and media production teams has given him an in-depth understanding and hands-on experience in branding and promotion for different markets and a wide variety of industries.
In the course of his illustrious career, he has been featured on The Straits Times, Business Times, Channel News Asia, Asia One, Today, The Edge, CNA938 and Money FM 89.3.
J C Sum’s most recent published work includes “Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World” that is available from Books Kinokuniya Singapore, Huggs-Epigram Coffee Bookshop and online at EvolveAdapt.com.